6 Tips for Printing Posters: How to Make Your Poster Stand Out

Whether you’re planning an event or want to sell products, you need to advertise. Luckily, there are so many ways to advertise your company and get people talking about your business. One of the easiest and most effective ways to get people talking is with a killer poster. Posters have the power to instantly draw in a crowd and spark conversation. In this blog post, we’ll take you through everything you need to know about printing posters. From what kind of materials you can use, different sizing options, and more tips for making your poster stand out from the rest.

In this post 6 tips for printing posters: how to make your poster stand out

What is the Difference Between Poster Printing and Display Advertising?

When you’re looking for poster printing in Auckland, you’re not just printing a poster, you’re printing an advertisement. This is usually done through a large format printer or press, which applies different types of ink to paper to print a poster. This is very different than traditional display advertising, which is when you put up large billboards, posters, or flyers around your city. With display ads, you’re not exactly targeting a specific audience—you’re trying to get as many people as possible to notice your ad. With printed posters, you’re targeting a specific audience and trying to get them to notice your ad.

Types of Printable Materials for Posters Print in Auckland

• Paper
• Lamination
• Metallic
• Embossing
• Vinyl
• Framing
• Silk

Screening Some printed posters are just printed on regular paper, while others are printed on poster paper or specialty paper. The most common types of paper are heavyweight matte paper, fine art paper, and smooth textured paper. Another thing you can change with your poster paper is the weight. You can choose between standard paper, heavyweight paper, and extra-heavy paper, which all usually have different weights and thicknesses.

How to Make Your Poster Stand Out in a Crowd

Your poster isn’t going to make a sale if it’s just sitting on a wall. So, let’s take a look at how to make your poster stand out.

Choose a large format poster. A large format poster is great for drawing attention because it’s a lot more paper than you’d use for a flyer.

Choose a high-quality paper for your poster. When you print on poster paper, the paper can affect the image quality of your poster.

Use color to make your poster pop. If you’re printing on a black and white poster, you could stand out by using color to add contrast. 

Choose a design that draws attention. When printing posters, you have a lot more options for the design than you might think. You can use a simple design, you can use a complex design.

Digital vs. Offset printing

One of the biggest questions you’re probably asking is “Should I print or should I digital print my poster?” There is a big difference here, so let’s break it down.

Digital printing: Digital printing is usually cheaper than offset printing, but generally not as good quality. You’ll likely see a noticeable difference in paper and ink quality.

Offset printing: This is when ink is transferred from a printing press onto paper. It’s a high-quality printing process, and it’s what you’d see with posters printed in a poster shop.

Which printer for printing to choose in Auckland?

There are a lot of things to consider when choosing a printer for printing your posters, so let’s break it down.

Type of printer: Keep in mind that if you choose a digital printer, you’ll need to find a place to have your posters printed.

Paper type: The paper type you choose will affect the image quality of your poster. You’ll want to choose a paper that has image quality comparable to offset printing.

Color options: Another thing to look at is the color options you have for your poster. Depending on the printer you choose, you may have a few different color options.

Sizes and quantities: The size of your poster will also affect the printer you’ll choose.

Tips for printing posters

• Use a design that stands out. Your poster design should always be the main focus, so try to pick a design that draws people in.
• Pick a color palette that reflects your brand. As you’re picking a design, pick a color palette for your brand that reflects the tone of your brand.
• Pick a paper type that has a good contrast ratio. This is the best way to make sure your poster stands out from the crowd.
• Keep design, paper, and color options in mind as you’re picking a design. You want to make sure your poster stands out, and that it’s easy to read.
• Make sure your printer is the right size. Your printer will determine the size of your poster, so make sure it’s the right size for your event or business.
• Have your posters laminated. Laminated posters have a much longer lifespan than regular posters, and they’re great for outdoor use.

Bottom line

All in all, if you want to make an impression on your customers, you’ll want to print some posters. These visual advertisements can really help draw more attention to your brand, and they’re a great way to catch someone’s eye. There are a lot of things to consider when printing posters, but with these tips and tricks, you can make sure your posters stand out from the crowd.

Visit Us @ Printing Auckland | Canvas Printing Auckland | Business Card Printing Auckland